Conversation Corner
At Associations Forum National Conference 2023, association representatives are invited to nominate to present a 20 minute session on a topic of their choice. This new initiative is Conversation Corner, where presenters talk on hot topics-and there is immediate interaction and frank feedback from the audience.
A special area on the exhibition floor has been set aside and designed for close contact presentations in a rapid fire format.
Thu 27 April 2023
Session 1
11.15AM
What is risk management, and why is it important for not for profits
Simon Levy, Chief Executive Officer & Company Secretary, Risk Management Institute of Australasia
- The different types of risks that not-for-profits face
- How to develop a risk management plan
- Common pitfalls in risk management and how to avoid them
Session 2
12.00PM
Addressing challenges that inhibit membership growth
Kelly Chan, Marketing & Communications Manager, Australian Society of Anaesthetists
Membership recruitment and retention are essential for the success of any association, however, many associations struggle with stagnant or decreasing membership numbers. These issues can usually be attributed to common problems such as lack of clear value propositions or over-reliance on a single benefit. Using a practical, realistic membership strategy associations can identify issues, address challenges, and ultimately promote membership growth.
12.45PM
Lunch
Session 3
2.00PM
KPI's and unintended consequences
Nikki Kelso, Director of Corporate Engagement, Australian Dental Industry Association
You already know that KPIs are a valuable tool to guide activities and measure progress towards important goals, but have you ever thought how they might be working against your best interests? While KPIs can motivate employees, they can also lead to short-term thinking, unethical behaviour, and undermine your organisational culture. A look at case studies shows it's crucial to carefully consider potential unintended consequences to promote the best outcomes for your association. Let's talk about the good, the bad, and the ugly of KPIs and how we can use them effectively.
3.15PM
Afternoon Tea
Fri 28 April 2023
Session 1
9.00AM
Unlock Your Membership's Full Potential: Crafting Compelling Value, Mapping Journeys, and Navigating Member Segments
David Chin, Head of Membership, Resolution Institute
Crafting a compelling value proposition, understanding member segments, and mapping their journey are the keys to unlocking membership's potential. Learn how to create a unique value proposition that sets you apart from the competition, identify your customer segments to better serve their needs, and map their journey to maximise engagement and retention. Practical insights and strategies to help build a membership ecosystem that delivers real value to your members and drives growth for the organisation to take membership to the next level!
Session 3
12.15PM
Mental Health and Small Business Owners
Andy Dennis, Wellness & Prevention Engagement Manager, Beyond Blue
Research in Australia shows small businesses face a range of challenges impacting their mental health. In this session, learn more about latest research and evidence-based supports tailored for small business. Andy will provide an overview of key mental health concepts, recent community insights, and practical small business support you can offer those in your Associations. The session will also cover non-small business practical actions, tools, and supports to help build mental health and wellbeing.